Social strategy at nike pdf annual report

The annual event highlighting the potentials of digitalization for your sports business enters round three on june 30, 2020. The fair labor association reaccredited nikes social compliance program in february 2019 and evaluated nikes responsible purchasing practices, among other aspects of our sustainability strategy. Since then nike market also expanded to asia in 1982 when india hosted the asian games. Strategy, sustainable competitive advantage, product portfolio. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. We believe transparency is central to responsible business strategy and that reporting is key to delivering transparency, said hannah jones, vice president of corporate responsibility for. Puma is one of the worlds leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. The environmental and social impact continues to be an important consideration. A strategy from which nike can benefit from social media is through consistently posting content on platforms like youtube and instagram. They are available as a pdf and as a condensed online summary. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Corporate responsibility report fy0709 3 report elements 6 strategy 20 workers and factories 31 environment 78 communities 127 people and culture 145.

A comparative analysis of strategies and business models. The 108page report, nikes first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it petitioned the u. The report provides a comprehensive overview of the financial, environmental and social performance of adidas in the 2019 financial year. Find pumas fastest annual report and our annual reports back to 1998 as well as statements about our quarterly results. Building on nikes reporting tradition since 2001, we expect to report progress against our social and sustainability targets and material issues annually. At nike, we believe it is not enough to adapt to what the future may bring were creating the. With the annual report 2019, adidas communicates financial and nonfinancial information in a combined publication. Nike collects feedback from suppliers through better buying, an anonymous rating initiative.

In this report, we cover nikes fiscal year 2018 june 1, 2017 through may 31, 2018, with the. Select sections of pumas 2018 sustainability performance. The information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. Its swoosh symbol is easily recognized by everyone. Case of nike it is the worlds leading brand engaged in providing world class athletic footwear, equipment, accessories and apparels. The study attempts to find out the relevance of the strategies adopted by these companies, which are globally successful. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. Adidas ceo kasper rorsted wants to outpace nike with digital strategy. Nike issues fy04 corporate responsibility report nike news. Nike reaffirms commitment to environmental and social targets in new sustainability report. This nike social media report was put together using unmetric analyze. Nike business plan nike marketing strategy report on nike. For over 65 years, puma has been producing the most innovative products for the fastest athletes on the planet. Since our sustainability report perspective in 2003, puma has reported about its sustainability program according to.

Except where noted, it does not cover information related to subsidiaries owned by nike, inc cole haan, bauer nike hockey, hurley international, converse and exeter brands group. Nike aims to be a brand with purpose that moves the world forward. As a company, we are always looking to expand the market through the right growth accelerators. Let us say nike wants to capture a first world market like australia then first nike will do a swot analysis to check the environmental conditions first. As we enter the cognitive era of health care, cerner is leading, alongside. Nike have contracts with many of the worlds best athletes.

Tie individuals with corporate social responsibility 2. Nike swot 2020 swot analysis of nike business strategy hub. Fy19 was a defining year for nike, as we accelerated the highimpact capabilities of innovation, direct and speed that fuel our triple double. Nike is all about progress, because athletes are all about progress. As of full year 2017 reporting, for the first time, adidas presents its financial and nonfinancial information in one combined publication, the annual report. The 2017 financial year marks the beginning of paperfree reporting at adidas. This report aims to present the marketing plan of the leader of sportswear innovation, nike. Puma offers performance and sportinspired lifestyle products in categories such as football, running. Since full year 2000, adidas has published an annual sustainability report, highlighting the progress made toward targets set. Click the button below to request a report when hardcopies become available. Our fy19 results prove that demand for sport performance and athletic lifestyle product is thriving, and our consumer direct offense is capturing more of that opportunity every day.

With respect to this the report contains comprehensive marketing plan components including company analysis nike s current and future status, situation or market analysis and competitors analysis. Please fill out the form below and click place order to complete your order. Pdf format download opens in new window pdf 214 kb. In a rapidlychanging environment, the key to our success has been our ability to balance continuity with change. To keep track of our doings, we provide annual sustainability reports to communicate our progress in areas that are material to pumas business and our key stakeholders. In fiscal year 1998, the company incurred a onetime restructuring charge to better align our overall cost structure and planned revenue levels. In the first part, we will begin by covering the history o f the company and w e will go over an indepth. Report, which details strong progress against the companys environmental and social targets and sets a vision for a lowcarbon, closedloop future as part of the companys growth strategy. Scope of report this report focuses primarily on activities and data related to the nike brand, which represents approximately 89% of our fy04 revenue. The report ranks the worlds leaders in corporate sustainability reporting, transparency and disclosure.